Beatblast – The Rhythm of Identity

Brief/Challenge

Beatblast, a music streaming platform tailored for African creative professionals aged 16 to 35, approached Bahet Studio with a multifaceted challenge. They sought a distinctive brand identity that would resonate deeply with their target audience while also creating widespread brand awareness through a captivating ad campaign.

Research:

Extensive research into Beatblast’s mission, values, and audience preferences was conducted, providing insights to inform both the identity design and the ad campaign.

Approach (Ideas/Inspirations/Strategy):

We devised a comprehensive strategy, encompassing brand identity and advertising, to meet Beatblast’s objectives:

Identity Design:

1. Rhythmic Symbolism

Drawing inspiration from the heart of music – its rhythm and beats – the identity aimed to embody the lively spirit of Beatblast. This approach symbolized the platform’s commitment to energizing the creative process.

2. Color Palette

Carefully curated colors conveyed emotions:Peach: Signifying vibrancy, encouragement, and youthfulness, this color injected vitality into the brand, encouraging creativity.

White:

Representing purity, simplicity, and a clean slate, this color emphasized the platform’s modern and user-friendly interface.

3. Modern Typography

The chosen typography was contemporary and creative, aligning with the tastes of Beatblast’s youthful audience.

Ad Campaign:

4. Tagline

“Unlock Your Rhythm, Unleash Your Creativity” served as the central message, encouraging users to find their creative rhythm on Beatblast.

5. Visual Campaign

Engaging visuals featured young, diverse creatives immersed in their creative processes, demonstrating the platform’s impact on unleashing creativity. These visuals were used across various media.

6. Digital Advertising

Targeted online ads were deployed across social media platforms and music-related websites to reach the intended audience. These ads showcased the platform’s features and benefits.

7. Traditional Advertising

Billboard and poster campaigns in urban areas, especially in proximity to creative institutions, captured the attention of passersby.

8. User-Generated Content

Encouraging users to share their creative experiences on Beatblast through a dedicated hashtag further amplified brand awareness.

Outcome/Solution

The collaborative effort produced an engaging brand identity for Beatblast, complete with a distinctive logo, vibrant color palette, and modern typography. Simultaneously, the ad campaign effectively communicated the platform’s identity, empowering creative professionals.

Project Impact:

The new brand identity positioned Beatblast as the rhythm of choice for African creative professionals.
The ad campaign generated significant brand awareness and user engagement.
Beatblast saw a substantial increase in user registrations and activity.
The vibrant and user-friendly identity not only captured the attention of its target audience but also contributed to Beatblast’s recognition and growth in the competitive music streaming industry.