NIRO BUBBLES – Nairobi’s Refreshing Sip

Brief/Challenge

NIRO BUBBLES, a budding beverage manufacturer based in Nairobi, Kenya, approached Bahet Studio with an exciting challenge. They sought a captivating brand identity that would resonate with Nairobi’s urban youth while also creating buzz and anticipation for their upcoming product launch.

Research:

Extensive research into NIRO BUBBLES’ mission, values, and the Nairobi market was conducted, providing insights to inform both the identity design and the ad campaign.

Research:

Extensive research into NIRO BUBBLES’ mission, values, and the Nairobi market was conducted, providing insights to inform both the identity design and the ad campaign.

Approach (Ideas/Inspirations/Strategy):

We devised a comprehensive strategy, encompassing brand identity and advertising, to meet NIRO BUBBLES’ objectives:

Identity Design:

1. Urban Slang Fusion:

Inspired by Nairobi’s vibrant urban culture, the identity combined the slang word “NIRO” (short for Nairobi) with “BUBBLES” to represent effervescent water. This fusion captured the essence of the product – refreshing and local.

2. Blue Dominance

The primary color, blue, symbolized pure, clear water. It evoked feelings of refreshment and cleanliness, aligning with the product’s essence.

3. Dynamic Typography

Modern and dynamic typography was chosen to appeal to the urban youth, conveying a sense of energy and vitality.

Ad Campaign:

4. Tagline

“Nairobi’s Refreshing Sip” served as the central message, highlighting the product’s local roots and refreshing nature.

5. Visual Campaign

Engaging visuals featured young, diverse Nairobi residents savoring NIRO BUBBLES. These visuals depicted the product as an integral part of the Nairobi lifestyle.

6. Digital Advertising

Targeted online ads were deployed across social media platforms and local websites, emphasizing the product’s refreshing qualities and its Nairobi connection.

7. Traditional Advertising

Billboards and posters in Nairobi’s key urban hubs showcased the product’s allure and encouraged curiosity

8. Interactive Launch Event

A launch event was organized, where attendees could experience NIRO BUBBLES firsthand. Social media coverage and influencer partnerships amplified the event’s impact.

Outcome/Solution

The collaborative effort resulted in a captivating brand identity for NIRO BUBBLES, complete with a fusion name, dominant blue color palette, and dynamic typography. Simultaneously, the ad campaign effectively communicated the product’s essence, creating anticipation for its launch.

Project Impact

The new brand identity positioned NIRO BUBBLES as a local and refreshing beverage.
The ad campaign generated buzz and excitement in Nairobi.
NIRO BUBBLES experienced a successful launch with high demand.
The captivating identity and urban-focused campaign contributed to NIRO BUBBLES’ recognition and growth in the competitive beverage market.