Red Lebo – A Harmonious Identity

Brief/Challenge

Red Lebo, a GenZ music production label based in Kenya, approached Bahet Studio with a unique challenge. They sought a brand identity design that would encapsulate the essence of their brand – one that is all about people, music, and sound. The challenge was to create a logo that not only reflected their core values but also resonated with their target audience.

Research:

To embark on this creative journey, we initiated in-depth research into Red Lebo’s identity, mission, and unique selling propositions. This research served as the foundation for the ensuing design process.

Approach (Ideas/Inspirations/Strategy):

Our approach was to immerse itself in the world of Red Lebo and translate the label’s distinct attributes into a visually captivating brand identity. The strategy included:

1. Harmonious Symbolism

Drawing inspiration from the harmonious world of music, the identity design sought to harmonize elements that represented sound and musicality. This approach symbolized Red Lebo’s commitment to the art of music production.

2. Color Palette

We carefully selected a color palette to convey specific meanings:Red: Signifying passion, energy, and the heart of music, this color mirrored Red Lebo’s love for music and its transformative power

Black

Representing prestige, excellence, and success, this color highlighted the label’s aspiration to achieve greatness in the music industry.

3. Client Collaboration

We actively involved Red Lebo in the design process, respecting their ideas and preferences. This collaboration ensured that the final identity truly represented their musical vision.

Outcome/Solution

The collaboration resulted in an exceptional brand identity for Red Lebo. The identity featured a logo that seamlessly blended elements related to music, sound, and the label’s initials, RL. The carefully chosen colors added depth and meaning to the brand, resonating with their music-loving audience.

Project Impact

The new brand identity positioned Red Lebo as a music production label with a heart full of passion and a commitment to musical excellence. It effectively communicated their dedication to creating exceptional music and resonated strongly with their audience. The harmonious and visually appealing identity not only captivated attention but also contributed to Red Lebo’s recognition and success in the competitive music industry.